In fact, 86 percent of customers asked claimed they read reviews for local companies, according to a Bright Local survey. So, what can you do if potential clients come across your small business online and immediately flee when they find your lack of endorsements?
Check out these 3 strategies on how to get online reviews for your small business if your online business page is still looking lonely with only one or two reviews. 1. Set Up an Email Marketing Campaign. An email campaign will help you to generate more online reviews for your small business as online reviews are important for any business. You're already halfway there if you have an active email list. Your email subscribers are your greatest admirers, so if you send them an email asking them to post an online review for your business, they'll almost certainly do so. If you don't already have an email list, start by joining up for an email marketing service and placing a popup on your website to urge people to subscribe. Plus, if your website allows users to place orders, you should already have their email addresses to add to your mailing list. Send a triggered email campaign to obtain the most responses. This implies that whenever a consumer puts a purchase, your online review email will be sent automatically, as seen in the sample below from Everyday Art. 2. Go Up to Them and "Ask" Them In Person. Now, by in person, I don't mean asking each and every customer who passes through your doors to submit a positive review for your business on the internet; that would be time-consuming and stressful. Instead, gently urge your clients to post an online review in a variety of locations across your physical site. There are several techniques to maximize your area in order to get more online reviews, including:
3. Respond to Each and Every Online Review. You leave yourself up to terrible evaluations when you ask others to review you online, and that's OK. Simply remember to reply to every review in a calm, helpful manner, and strive to transform any negative experience into a positive one. What's crucial to remember is that you shouldn't simply reply to negative reviews; you should also respond to favorable ones. Responding to your reviews demonstrates to other potential consumers that you are engaged in your online interactions. This automatically increases customer satisfaction if you respond properly. In fact, according to a Harvard Business Review study, responding to customer feedback improves overall ratings.
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